Strategic Management Textbooks
New Editions!

STRATEGIC MANAGEMENT: Text and Cases, Global Edition,6e
STRATEGIC MANAGEMENT: Creating Competitive Advantages, Global Edition, 6e
Lecturer copy
Text and Cases, Global Edition, 6e
By Dess, Lumpkin, Eisner, and McNamara

ISBN  978-0-07-131704-7
2011 - 992 pages


Also available:

Creating Competitive Advantages, Global Edition, 6e

ISBN  978-0-07-131768-9
2011 - 576 pages

Table of Contents
Part 1: Strategic Analysis
Chapter 1: Strategic Management: Creating Competitive Advantages
Chapter 2: Analyzing the External Environment of the Firm
Chapter 3: Assessing the Internal Environment of the Firm
Chapter 4: Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources
Part 2: Strategic Formulation
Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages
Chapter 6: Corporate-Level Strategy: Creating Value through Diversification
Chapter 7: International Strategy: Creating Value in Global Markets
Chapter 8: Entrepreneurial Strategy and Competitive Dynamics
Part 3: Strategic Implementation
Chapter 9: Strategic Control and Corporate Governance
Chapter 10: Creating Effective Organizational Designs
Chapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical Organization
Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship
Part 4: Case Analysis
Chapter 13: Analyzing Strategic Management Cases
  Robin Hood
Edward Marshall Boehm, Inc.
The Skeleton in the Corporate Closet
The Best-Laid Incentive Plans
Growing for Broke
American International Group & the Bonus Fiasco
United Way of America
General Motors
World Wrestling Entertainment
Johnson & Johnson
Samsung Electronics
Movie Exhibition Industry 2011
Reader’s Digest
Ford Motor Company
Apple Inc.: Taking a Bite Out of the Competition
Southwest Airlines: Does “LUV” last?
Ebay in Asia
Nintendo’s Wii
Weight Watchers
Proctor & Gamble
Geely Automobile
Ann Taylor
Jamba Juice
Build-A-Bear Workshop
JetBlue Airlines: Getting Blue again?
Casino Industry in 2011
Dippin’ Dots Ice Cream
Micro Finance Banks
Green Mountain Coffee Roasters and Keurig Coffee


Visit the book's website:
Copyright © 2012 The McGraw-Hill Companies
Privacy Policy and Terms of Use
Home Page