1- Introduction to Strategy
2- Systems Model and Strategy Map
Part 1- Strategic Analysis
3- The Microeconomics of Strategy
4- The Macroeconomics of Strategy
5- Competitive Strategy: The Analysis of Strategic Position
6- Competitive Strategy: The Analysis of Strategic Capability
7- The Competitive Environment
8- Corporate Strategy: Adding Value in Multi-Business Firms
9- Global Strategies and International Advantage
Part 2- Strategic Implementation
10- Organisational Models and Approaches to Strategy
11- Risk, Uncertainty and Strategy
12- Strategic Decision Making: Process Analysis
13- Strategic Decision Making: Managing Strategic Change
14- Strategy as Knowledge: Innovation and Learning
Part 3- Strategic Performance
15- Strategy and Corporate Governance
16- Analyzing and Measuring Strategic Performance
Long Case Section
The second edition of Strategy: Analysis and Practice provides up-to-date coverage of strategy with an incisive and analytical approach. The author team combines their extensive experience of teaching and consulting in strategy with cutting edge research to form a comprehensive text suitable for students studying strategic management, corporate strategy or business policy modules.
The book sets out to provide students with an understanding of the core concepts and economics of strategy, laying the foundations for analysing strategy on a variety of levels. With a revised structure and fewer, more concise chapters, the second edition concentrates more strategic implementation and decision making.
The theory is complemented by thorough pedagogy throughout and a range of excellent case examples and longer cases furnish students with the practical applications needed to fully appreciate the consequences of strategic decisions.
Strong emphasis on strategy in practice: An innovative approach which is informed by academic research but remains highly practical and hands on
Explores contemporary topics: Dedicated chapters on Risk, Strategic Decision Making and Corporate Governance
An analytical approach to strategy: A thorough study of competitive advantage provides students with the level of analysis fundamental to understanding business and corporate level strategy
Excellent cases throughout: Illustrative case examples and end-of-chapter cases offer insights into a variety of globally recognized companies such as Honda, Amazon, Benetton, Nokia and Starbucks. There is also a section of longer cases which place strategy into a variety of contemporary international contexts and offer students the opportunity to analyse strategic decisions across an array of international businesses
