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Book details

ISBN: 9780077161088
Division: Higher Education
Pub Date: MAR-14
Pages: 738

Edition: 07
Format: Paperback
Availability: In Stock

Strategic Management: Text and Cases, Global Edition

Gregory Dess, Alan Eisner, G.T. (Tom) Lumpkin, Gerry McNamara


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About the book

Strategic Management: Creating Competitive Advantage, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.

 

 

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