Higher Education
Open University Press
The McGraw-Hill Companies
McGraw-Hill Education, EMEA
Search our catalogue
Advanced Search Options
Lecturer Copies
MH Community
Create a Custom Book
Bookshops & Libraries
Sign up for e-Lerts - new
 book info & special offers
Higher Education Books
About McGraw-Hill Higher 
Rights & Permissions
International Websites
Practice Marketing
What is Practice Marketing?
Practice Marketing

McGraw-Hill’s Practice Marketing is a 3D, online, multiplayer game that enables students to gain practical experience by applying the skills they learn in a highly interactive and engaging environment. Using the knowledge built on their course, students become the Marketing Manager for a company entering the backpack market. By making decisions and seeing the results, players get feedback on their actions and learn by doing. Practice Marketing is the first in this series of new digital products from McGraw-Hill – look out for more in other subject areas in the near future.

Contact your local rep for more details

Serious Games 2010