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Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today. - Reviews
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ISBN (10-digit) 0844231010 ISBN 9780844231013 Authors Claude Hopkins Edition 1 Series MARKETING/SALES/ADV & PROMO Previous Edition's ISBN N/A Binding Paperback / softback Published 11 Jan 1966 Publication Status BACKLIST Stock Due 7 May 2019 Market N/A Division PBG Review Copy Available Yes Keywords N/A Format Print Availability Type None Blink Division N/A - Request a Review Copy