The starting point in learning marketing analytics is to understand the marketing problem.? The second is asking the right business question.? The data will help you tell the story.?? We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, …
Built on a foundation on property law, lead author, Marissa Pagnattaro from University of Georgia, and the entire authorship team, bring a fresh perspective emphasizing the importance of understanding laws and regulations that are fundamental foundations for business in The Legal and Regulatory Envi…
Baye/Prince's Managerial Economics and Business Strategy provides students with tools from intermediate microeconomics such as game theory and industrial organization and teaches practical utility of other basic economic tools that they need to make sound managerial decisions. The 2025 Release ret…
Supervision: Concepts and Skill-Building helps students learn what it takes to be a successful supervisor in today’s complex work world. The focus of this text is presenting useful tools and solutions for meeting present-day supervision challenges. In addition, Supervision furnishes students with …
Timothy Judge and John Kammeyer-Mueller maintain Herb Heneman’s vision to present a broad view of the entire staffing process that has made Staffing Organizations the #1 selling Staffing text on the market. The authors’ approach continues to reflect all the latest research while focusing on ca…
