Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, an…
The 8th edition Guide to Everyday Economic Statistics is a handy resource for understanding common everyday economic statistics and their historical context. The authors examine how different series are constructed, how they can be interpreted, and how we may use them effectively. Students of all le…
Case Studies in Finance links managerial decisions to capital markets and the expectations of investors. At the core of almost all of the cases is a valuation task that requires students to look to financial markets for guidance in resolving the case problem. The focus on value helps managers unders…
Case Studies in Finance links managerial decisions to capital markets and the expectations of investors. At the core of almost all of the cases is a valuation task that requires students to look to financial markets for guidance in resolving the case problem. The focus on value helps managers under…
Small Business Management: An Entrepreneur’s Guidebook, by Mary Jane Byrd takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, its pragmatic “how-to” perspective illustrates many practical examples and …
Appleyard and Field's International Economics provides a balanced treatment of international economics—international trade theory and policy and international monetary theory and policy. Comprehensive and clear, International Economics helps students move beyond recognition toward an understanding…
