In Business Communication: Developing Leaders for a Networked World,?Peter Cardon is taking a?practitioner and case-based approach?to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates…
A rapidly evolving global workplace requires students to develop a variety of professional skills to succeed. Professional success often rests on the ability to listen, engender trust, adapt to cultural differences, and consider the perspective of others. Kory Floyd and Peter Cardon bring substan…
College students taking the first-year composition course often wonder how it will benefit them. From the beginning, Write Now has been designed to respond to that question by demonstrating that being able to write effectively is essential for achieving success, and that writing can be a worthwhile …
Business Communication supports the high standard of business communication that is critical in today’s fast-paced and interconnected workplace. The text’s foundation is its rhetorical approach, underscoring in every chapter the importance of analyzing each communication situation in terms of au…
