In the rapidly evolving landscape of modern business, artificial intelligence (AI) has emerged as a transformative force, redefining how organizations operate, compete, and thrive. The advent of AI has introduced unprecedented opportunities and challenges, compelling business leaders to navigate a c…
Discover how the dynamic world of economics influences our daily lives, society, political decisions and environmental concerns. This thirteenth edition of Economics by David Begg, Gianluigi Vernasca, Eric Golson and Bridget Kauma, supports students understanding of economics by blending foundationa…
The fourth European edition of Microeconomics and Behaviour builds on its core analytical foundations, and embeds them in accessible and engaging real-world examples to demonstrate the relationship between economic thinking and analysis and human behaviour.By blending theory with practical applicati…
Now in its fifth edition, Accounting and Finance: Understanding and Practice has been fully updated to align with the latest International Financial Reporting Standards. It offers expanded coverage on core areas of teaching relevant to students studying introductory courses in Accounting and Finance…
Connect: Introductory Accounting and Finance covers sixteen core modules focusing on key learning outcomes in Introductory Financial and Managerial Accounting. It provides a flexible and modular approach which supports personalized learning and tailored teaching. Features: - Built around granul…
Management Accounting is a market-leading textbook that offers comprehensive coverage of cost and management accounting, understanding information for decision making, planning and controlling budgets and reporting, and understanding performance management in a strategic context. The much anticip…
The highly anticipated fourth edition of Exploring Innovation expands on the wide-ranging and varied scope of innovation found in earlier editions. The text explores the diverse and varied forms that innovation can take to demonstrate that the process of innovation is about much more than inventing …
The 10th edition of Introduction to Financial Accounting provides comprehensive coverage of all the fundamental accounting techniques and practices required by the IFRS, IAS and the Conceptual Framework for Financial Reporting. The authors bring the subject to life with stimulating discussions that…
The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in mod…
Now in its fourth edition, Fundamentals of Corporate Finance continues to use its engaging, accessible narrative to give students an introductory overview of the key concepts in modern corporate finance, and the strategies used by firms in this continually changing field. The author uses years of ex…
