In the rapidly evolving landscape of modern business, artificial intelligence (AI) has emerged as a transformative force, redefining how organizations operate, compete, and thrive. The advent of AI has introduced unprecedented opportunities and challenges, compelling business leaders to navigate a c…
Curious about how marketers tackle challenges like sustainability, climate change, privacy and AI? Or how they harness data and technology to understand their audiences? Now in its 8th edition, Foundations of Marketing explores these pressing questions, offering up-to-date insights through real-worl…
European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Successful businesses recognize that the development of strong customer relationships through quality service (and services), as well as implem…
In the rapidly evolving landscape of modern business, artificial intelligence (AI) has emerged as a transformative force, redefining how organizations operate, compete, and thrive. The advent of AI has introduced unprecedented opportunities and challenges, compelling business leaders to navigate a c…
Discover how the dynamic world of economics influences our daily lives, society, political decisions and environmental concerns. This thirteenth edition of Economics by David Begg, Gianluigi Vernasca, Eric Golson and Bridget Kauma, supports students understanding of economics by blending foundationa…
The fourth European edition of Microeconomics and Behaviour builds on its core analytical foundations, and embeds them in accessible and engaging real-world examples to demonstrate the relationship between economic thinking and analysis and human behaviour.By blending theory with practical applicati…
Now in its fifth edition, Accounting and Finance: Understanding and Practice has been fully updated to align with the latest International Financial Reporting Standards. It offers expanded coverage on core areas of teaching relevant to students studying introductory courses in Accounting and Finance…
Management Accounting is a market-leading textbook that offers comprehensive coverage of cost and management accounting, understanding information for decision making, planning and controlling budgets and reporting, and understanding performance management in a strategic context. The much anticip…
