Advertising & Promotion
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Higher Education
Advertising and Promotion ISE
13th Edition © 2024 | Published: September 1, 2023Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students …
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Higher Education
Contemporary Advertising ISE
17th Edition © 2024 | Published: February 13, 2023The rate of change in advertising and IMC over the past several years has been continued to be MASSIVE. Weigold/Arens, Contemporary Advertising 17th has been revised to include the latest trends and industry disruptors impacting the world of advertising today. - Our biggest changes are significantl…
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