Business to Business Marketing - Marketing - Business

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  1. Business to Business Marketing
    Business to Business Marketing 1st Edition By Wim G. Biemans © 2010 | Published: March 16, 2010
    £50.39
    Marketing to organisations is a substantial and dynamic sector of marketing, yet its activities are hidden from view for most students. This new textbook opens up this fascinating and important world to readers, clearly explaining the parallels between business to business and consumer marketing, wh…

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