The text is concerned with the process of developing entrepreneurship – in society and the economy, people and organisations. Throughout, the learning is reinforced by real-life cases, practical exercises and, importantly, the reader’s own experiences.…
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how …
