Retail Marketing is a new and refreshing text, essential for anyone wanting to get to grips with this important, fast-paced area of marketing today. With a user-friendly structure, this book reflects the very latest in academic thinking and provides a strong focus on customer value, corporate social…
Retailing Management, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, it focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store manag…
