Optimize your outcomes. With McConnell/Brue/Flynn, improving outcomes has never been simpler. If given the chance to work harder or smarter, which would you choose? This product’s modern approach makes learning and applying economics easier for instructors and students alike. From real-life exampl…
M:Finance was developedfor the undergraduate corporate finance course and designed with today'sstudent in mind. With years of teaching experience as well market development,the author team developed a text to reflect that this critical course covers somany crucial topics and that instructors need to…
Negotiation is a critical skill needed for effective management. Negotiation 9e by Roy J. Lewicki, David M. Saunders, and Bruce Barry explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and intergroup conflict and its resolution…
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, …
Reflecting on both ethical corruption and success stories, the 6th edition of Business Ethics: Decision Making for Personal Integrity and Social Responsibility aims to tell the stories of both the good and bad in business. The questions today are less about IF ethics should be a part of business str…
The Seventeenth Edition of Purchasing and Supply Management provides a comprehensive introduction to the purchasing and supply chain management field, supported by over 45 case studies. Cases cover purchasing and supply chain issues in a variety of settings, from process industries to high tech manu…
Guell's Issues in Economics Today brings economic theory to life by presenting current issues in an engaging, conversational style. The 10th edition is a practical and relevant introduction for 1st year survey and issues students and upper-level policy students in other social sciences. Issues in Ec…
The 6th edition provides an overview of the broadly defined area of international accounting. It focuses on the accounting issues related to international business activities and foreign operations and provides substantial coverage of the IASB and IFRS. Its unique benefits include up-to-date coverag…
Cachon Matching Supply with Demand, 4e is a clear, concise and more rigorous approach to an introductory Operations management course. Written by Wharton authors who use their guiding principles “real operations, real solutions” to bring the text and concepts to life, writing the majority of cha…
Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. • Managerial focused app…
