M: Organizational Behavior by McShane and Von Glinow, delivers essential Organizational Behavior knowledge in an accessible, student-focused style. This book's concise presentation of the latest OB concepts and practices is built on the main textbook's solid literature foundation, informative exhib…
Hunt/Deitz/Hansen Professional Selling is developed for today’s instructors to inspire and motivate tomorrow’s leaders, because everyone is a salesperson. Sales is at the heart of modern business.? Understanding and using aspects of sales to improve for-profit businesses, not-for-profit organiz…
Global Business Today sets the standard for International Business courses, at both undergraduate and graduate levels. It is relevant (timely, comprehensive), practical (focused on applications of concepts), and integrated (logical flow of topics from chapter to chapter). The success of past editi…
Interpersonal Skills in Organizations by de Janasz, Dowd, and Schneider takes a fresh, thoughtful look at the key skills necessary for personal and managerial success in organizations today. Exploding with exercises, cases, and group activities, the book employs an experiential approach suitable for…
Marketing was designed to show today’s social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The authors explore both fundamentals and new marketing influences such as digital, social and mobile marketi…
Microeconomics Reimagined: Focused Learning, Maximum Impact Embark on a journey into the world of microeconomics with the 2024 release of Principles of Microeconomics. As economic landscapes evolve, this streamlined approach equips faculty to navigate the intricacies of today's economic challenges …
Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture: Art of using your accumulated experiences along with practical examples to turn any entrepreneurial venture into a success. Science of taking what is already …
Uncover the Essence of Economics with the 2024 Release of Principles of Economics. Dive into the heart of economics with our Principles of Economics 2024 Release. We strip away unnecessary details, focusing on seven core principles that transform students into economic naturalists. Say goodbye to o…
