Global Business Today: 2024 Release ISE

1266932593 · 9781266932595
Global Business Today sets the standard for International Business courses, at both  undergraduate and graduate levels. It is relevant (timely, comprehensive), practical (focused on applications of concepts), and integrated (logical flow of topics f… Read More
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PART ONE: INTRODUCTION AND OVERVIEW 
 1 Globalization 

PART TWO: NATIONAL DIFFERENCES
 2 National Differences in Political, Economic, and Legal Systems 
 3 National Differences in Economic Development 
 4 Differences in Culture 
 5 Ethics, Corporate Social Responsibility, and Sustainability 

PART THREE: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT 
 6 International Trade Theory 
 7 Government Policy and International Trade 
 8 Foreign Direct Investment 
 9 Regional Economic Integration 

PART FOUR: THE GLOBAL MONETARY SYSTEM
 10 The Foreign Exchange Market 
 1 The International Monetary System 

PART FIVE: THE STRATEGY OF INTERNATIONAL BUSINESS 
 12 The Strategy of International Business 
 13 Entering Developed and Emerging Markets 

PART SIX: INTERNATIONAL BUSINESS FUNCTIONS
 14 Exporting, Importing, and Countertrade 
 16 Global Production and Supply Chain Management 
 16 Global Marketing and Business Analytics 
 17 Global Human Resource Management 


Global Business Today sets the standard for International Business courses, at both  undergraduate and graduate levels. It is relevant (timely, comprehensive), practical (focused on applications of concepts), and integrated (logical flow of topics from chapter to chapter). The success of past editions was based on the incorporation of leading-edge research, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building on these strengths, the 2024 Release focused on the following: 
1. Incorporate new insights from scholarly research. 
2. Make sure the content covers all appropriate issues. 
3. Make sure the text is up to date with current events, statistics, and examples. 
4. Add new and insightful opening and closing cases in most chapters. 
5. Incorporate global EDGE™ features in every chapter. 
6. Connect every chapter to a focus on managerial implications. 
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ISBN10: 1266932593 | ISBN13: 9781266932595

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