Students often struggle to connect concepts to application. Connect Master Marketing was developed as digital-first courseware using deliberate instructional alignment which provides students with focused instruction and assessments. Master takes students beyond rudimentary knowledge to mastery of f…
Investigating Technology is a unique, digital-first learning solution, powered by McGraw-Hill's Connect Master that is consistently updated with refreshed content to provide students the most relevant computer concepts and digital literacy information. Investigating Technology uses this current…
Students in introduction to business courses often struggle to connect concepts to application. Connect Master 2.0 takes students higher, with adaptive questioning and activities, that allows them to demonstrate what they know and apply their learning to business world challenges. The following feat…
Students often struggle to connect concepts to application. Connect Master Management 2.0's customizable content is built with deliberate instructional alignment which provides students with focused instruction and assessments. Master takes students beyond rudimentary knowledge to mastery of foundat…
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how …
