Connect Master Marketing
Receive instant access to:
- Convenient digital experience
- Integrated course eBook
- Adaptive learning tools to focus your study time
- Supporting how-to-videos, interactives and extra practice materials
• Overview of Marketing
• Value Creation
• Sustainable and Ethical
• Marketing
• Strategic Planning
• The Marketing Environment
• Global Marketing
• Marketing Research
• Consumer Behavior
• B2B Marketing
• Segmentation
• Targeting
• Positioning
• Products, Branding, and Packaging
• New Product Development
• Marketing Services
• Pricing
• Supply Chain and Channel Management
• Retailing and Omnichannel Marketing
• Integrated Marketing Communications
• Digital Marketing
• Advertising Sales and Promotion
• Public Relations
• Personal Selling
• Customer Relationship Management
Connect Master: Marketing utilizes consumable digital content and practical learning activities to teach essential marketing concepts. By focusing on real-world examples, industry trends like Responsible Marketing and Sustainability, and career readiness, students gain the skills and knowledge needed to succeed as future marketers in today's dynamic business environment. Customizable content built with deliberate instructional alignment provides students with focused instruction and assessments. Master takes students beyond rudimentary knowledge to mastery of foundational concepts through adaptive learning with just-in-time learning resources, paired with practical assessments.