Connect Master: Marketing utilizes consumable digital content and practical learning activities to teach essential marketing concepts. By focusing on real-world examples, industry trends like Responsible Marketing and Sustainability, and career readiness, students gain the skills and knowledge neede…
Connect Master: Investigating Technology is a unique, digital-first learning solution that is consistently updated with refreshed content to provide students the most relevant computer concepts and digital literacy information. Connect Master: Investigating Technology uses this current and engaging …
Connect Master: Introduction to Business utilizes consumable digital content and experiential learning activities to teach today's most important business concepts. By immersing students with straightforward, conversational style stories and engaging in meaningful practice activities, learners can q…
Students often struggle to connect concepts to application. Connect Master Management 2.0's customizable content is built with deliberate instructional alignment which provides students with focused instruction and assessments. Master takes students beyond rudimentary knowledge to mastery of foundat…
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how …
