Marketing
Featured Products
Services Marketing
Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
5th Edition
Find Your Fit Quiz
McGraw Hill Connect is an award-winning digital learning solution that enables students to attain better grades and allows instructors to improve course management. Connect Accounting provides an adaptive learning tool that help students target what they know and what they don’t know, while end-of-chapter problems provide challenging practice sessions.
Connect for Marketing Features
Connect is McGraw Hill's course management and adaptive learning platform with ready-made course content, assessment and tools that integrate seamlessly with your own LMS. As an instructor, Connect is an end-to-end solution for your course, providing you with the ability to assign homework and online assessments whilst giving you detailed student analytics and progress reports.
SmartBook
The Smartbook tool integrated within Connect maximises learning by helping students study more efficiently, highlighting the most important points in the chapter, asking verification questions and indicating additional resources.
More personalised - SmartBook constantly adapts to students' needs, creating a personalised learning experience.
More productive - SmartBook creates an extremely productive learning experience, focusing students' attention on the concepts they need to learn.
More prepared - SmartBook helps students prepare for lessons, allowing you to use class time more dynamically.
Author Blogs
Looking for current content to include in your course quickly and easily? Searching for ways to increase student engagement? Our award-winning author blogs are regularly updated and give instructors a steady stream of recent articles, videos, discussion questions and much more.
Connect Reports
Reports in Connect provide customisable analytics on student progress, learning outcomes, at-risk learners and more, easily integrating with LMS gradebooks. Our Connect reports help you save time and gain better student insights.
ISEEIT! Videos
Short, succinct videos provide stimulating, animated introductions to key course concepts. Available at the discipline level and perfect for pre or post lecture assignments.
Marketing Mini-Sims
Marketing Mini Sims places students in the role of a Marketing Manager for a manufacturing business, giving them beneficial practice using problem solving skills to apply their knowledge to practice and make real business decisions.
Marketing Plan Prep
We use guided activities and examples to help students comprehend and differentiate between various elements of a marketing plan. The following exercises are assignable within most Principles of Marketing titles:
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Business Vision, Mission and Objectives
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SWOT Analysis - Identifying Key Opportunities
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Implementing and Executing the Marketing Mix
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Evaluating Performance using Marketing Metrics
Role Playing ABAs
Role-Playing Application-Based Activities (ABAs) inspires students to think critically whilst solving real-world problems and applying the skills learned from their Marketing course. We also offer theory-based questions that highlight correct and incorrect answers, and there are also branching questions that allow students to make decisions based on the concept they have learned. Each ABA focuses on one topic and is intended to take approximately 15-20 minutes to complete.
Video Cases
We have a selection of mini cases and videos featuring real business examples accompanied by questions that help students analyse and apply relevant marketing knowledge.
Practice Marketing: Put Your Skills to the Test!
Practice Marketing is a 3D, multiplayer business strategy game. Students put their marketing skills to the test in a fun and competitive, simulated 'real-world' environment in the role of a marketing decision-maker for a small backpack company. Drawing on all of the theory they have learned, students will research and segment the market and make decisions in each of the 4P areas in a bid to become market leader.
Practice Marketing is available through a Connect subscription to our key marketing titles.
School of Marketing and Management