Exploring Innovation

PART 1: What Is Innovation?
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1 Introduction
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2 Types of innovation
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3 Theories of innovation

PART 2: What Does Innovation Involve?
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4 Sources of innovation
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5 The process of innovation
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6 Value capture
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7 Intellectual property rights

PART 3: How Do You Manage Innovation?
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8 Innovation strategy
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9 Technological entrepreneurs

10 Funding innovation

11 Managing innovation

PART 4: Developments in Innovation

12 Innovation offshoring

13 Green innovation

14 National innovation systems

References

Resources

Index

The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life.
The new edition has been fully revised and updated with a more intuitive structure to now feature:

• A greater emphasis on what innovation involves.
• A new chapter on Value Capture.
• Expanded coverage on Services and Process Innovations.
• Two new chapters covering Global and Green trends in innovation.
• 8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.