Business Marketing
3rd Edition
9352607740
·
9789352607747
© 2017 | Published: October 26, 2017
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1. The Nature of Business Marketing
2. Understanding Business Markets and Environment
3. Organisational Buying and Buying Behaviour
4. Buyer-Seller Relationship
5. Business Marketing Intelligence and Marketing Research
6. Segmenting, Targeting and Positioning in Business Marketing
7. Product and Brand Strategy
8. New Product Development and Marketing of Business Services
9. Business Marketing Channels and Market Logistics
10. Managing the Personal Selling Function
11. Business Marketing Communication
12. Pricing in Business Marketing
13. Planning, Implementation, and Control in Business Marketing
14. Business-to-Business (Industrial) Marketing through Electronic Commerce
15. International Business Marketing
Integrated Cases
1. Metal Products India Limited
2. Star Engineering Company Ltd
3. Star Material Handling Company Ltd
4. Precision Steel Tubes Ltd
5. Sigma Telecom Company
6. Plastic Technologies (India) Ltd
7. Alfa Networks
8. ROBO KNON
9. Shah and Company—New Training Package for Sales Personnel
10. Electrical Equipment Ltd
11. Saragam Aluminium Limited
12. Hindustan Engineering and Automotive Products Ltd
13. Information Solutions, Inc
14. Karnataka Gears Ltd
15. Structural Engineering Consultants Ltd
16. 4S India Ltd
17. IMS Company Ltd
18. Optotech Systems Pvt. Ltd
19. BT Technologies
20. Nammura Hotel Ltd
21. TNM Systems, Inc
22. NM Technologies Ltd
Supporting Websites
- Online Learning Center: http://http://mhhe.com/havaldarbm3e