Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations rela…
Intercultural Communication in the Global Workplace, 5e by Beamer and Varner addresses the issues of culture and communication within the context of international business. The text provides examples of how cultural values and practices impact business communication. The authors explore the relation…
In Business Communication: Developing Leaders for a Networked World,?Peter Cardon is taking a?practitioner and case-based approach?to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates…
A rapidly evolving global workplace requires students to develop a variety of professional skills to succeed. Professional success often rests on the ability to listen, engender trust, adapt to cultural differences, and consider the perspective of others. Kory Floyd and Peter Cardon bring substan…
College students taking the first-year composition course often wonder how it will benefit them. From the beginning, Write Now has been designed to respond to that question by demonstrating that being able to write effectively is essential for achieving success, and that writing can be a worthwhile …
