As auditors, we are trained to investigate beyond appearances to determine the underlying facts—in other words, to look beneath the surface. Whether evaluating the Enron and World-Com scandals of the early 2000s, the financial crisis of 2007–2008, the Wirecard fraud in 2020 or present-day issues…
Future business leaders need knowledge of existing business law as well as a set of skills permitting them to adjust efficiently and effectively to new legal issues as they arise over the course of their careers. Kubasek's, Dynamic Business Law: The Essentials continues to deliver a comprehensive, y…
Hunt/Mello/Deitz Marketing emphasizes the universal importance of marketing in business, but also in the lives of students despite their major! The product was designed with an emphasis on student engagement and relevance with a focus embodied in these four key benefits: 1) A career focus, to help s…
Dating back to Jerry McCarthy’s 4Ps of Marketing, Cannon/Perreault, Essentials of Marketing prioritizes marketing strategy planning and ensures currency through:• Active Learning: SmartBook, Video Cases, and Application-Based Activities foster critical thinking in real-world scenarios.• Purpos…
Advanced Accounting encourages students to think critically about accounting, just as they will in their careers and as they prepare for the CPA exam. It provides a well-balanced appreciation of the accounting profession and focuses on past controversies and present resolutions. It shows the develop…
Fundamentals of Advanced Accounting encourages students to think critically about accounting, just as they will in their careers and as they prepare for the CPA exam. Fundamentals is a 12-chapter version of Advanced Accounting and has a well-balanced appreciation of the accounting profession. It sho…
Organizational Behavior helps everyone make sense of OB and provides the conceptual tools to work more effectively in the workplace. It emphasizes emerging OB knowledge with globally focused, real-world examples and evidence-based literature. This book presents the reality that organizational behavi…
For more than 45 years, Law for Business has set the standard as an easy-to-read textbook that provides students with the tools for understanding the legal environment of business. Law for Business has not strayed from that winning formula offering a comprehensive, yet concise, approach giving stude…
