Sachdev's, Digital Marketing 1e is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and c…
Math for Business & Finance: An Algebraic Approach provides modern examples for students to understand business mathematics and make connections with real-world applications. The course covers mathematical concepts from an algebraic approach, combined with Business applications. Every chapter is…
FULLY UPDATED FOR CURRENT TAX LAWSThe bold and innovative McGraw Hill Taxation series is now the most widely adopted code-based Tax title across the country. It's apparent why the clear, organized, and engaging delivery of content, paired with the most current and robust tax code updates, is used by…
Essentials of Contemporary Management provides the most current, concise account of changes taking place in the world of management and management practices by emphasizing the challenges and opportunities facing today’s managers in organizations large and small making the text relevant and interes…
FULLY UPDATED FOR CURRENT TAX LAWSThe bold and innovative McGraw Hill Taxation series is now the most widely adopted code-based Tax title across the country. It's apparent why the clear, organized, and engaging delivery of content, paired with the most current and robust tax code updates, is used by…
FULLY UPDATED FOR CURRENT TAX LAWSThe bold and innovative McGraw Hill Taxation series is now the most widely adopted code-based Tax title across the country. It's apparent why the clear, organized, and engaging delivery of content, paired with the most current and robust tax code updates, is used by…
FULLY UPDATED FOR CURRENT TAX LAWSThe bold and innovative McGraw Hill Taxation series is now the most widely adopted code-based Tax title across the country. It's apparent why the clear, organized, and engaging delivery of content, paired with the most current and robust tax code updates, is used by…
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cul…
The 12th edition of International Management: Culture, Strategy, and Behavior takes a user-friendly, well-balanced approach in covering all the critical dimensions and the interdependencies between them. This edition covers environment and OB/HRM over three chapters each, along with Culture and Stra…
