Accounting Information Systems 4e covers the four roles for accountants with respect to information technology: users of technology and information systems, managers of users of technology, designers of information systems,and evaluators of information systems. Accountants must understand the organi…
Digital Marketing is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in co…
