Always Current. Always Relevant. Always McConnell. Built on over six decades of innovation, Economics blends timeless economic foundations with cutting-edge updates, giving you the tools to engage students in today's most pressing issues, equipping them with skills they can use beyond the classroom,…
Always Current. Always Relevant. Always McConnell. Built on over six decades of innovation, Microeconomics blends timeless economic foundations with cutting-edge updates, giving you the tools to engage students in today's most pressing issues, equipping them with skills they can use beyond the class…
Strategic Management, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environme…
Ignite discussion. Connect theory to headlines. Inspire critical thinking. Guell’s Issues in Economics Today brings economics to life through an engaging, conversational style that makes complex ideas accessible and relevant. Designed for both first-year survey courses and upper-level social scien…
Strategic Management: Text and Cases, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes inc…
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to…
International Accounting provides an overview of the broadly defined area of international accounting. It focuses on the accounting issues related to international business activities and foreign operations while providing substantial coverage of the IASB and IFRS. Its unique benefits include up-to-…
M:Finance was developedfor the undergraduate corporate finance course and designed with today'sstudent in mind. With years of teaching experience as well market development,the author team developed a text to reflect that this critical course covers somany crucial topics and that instructors need to…
Negotiation is a critical skill needed for effective management. Negotiation 9e by Roy J. Lewicki, David M. Saunders, and Bruce Barry explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and intergroup conflict and its resolution…
Reflecting on both ethical corruption and success stories, the 6th edition of Business Ethics: Decision Making for Personal Integrity and Social Responsibility aims to tell the stories of both the good and bad in business. The questions today are less about IF ethics should be a part of business str…
