Unlike any other MIS text, Business Driven Technology, 10e, discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Business Driven Technology offers you the…
Nickels/McHugh/McHugh, Understanding Business: The Core, 3e provides unmatched depth, breadth, currency, and relevancy, with extremely readable format for students with all learning styles through 16 chapters.RELEVANCY AND CURRENCY continues with the focus on a wealth of current, diverse examples wi…
Melvin’s Business Law and Strategy 2e employs critical thinking and practical, real-world examples to reinforce to students that every business decision has legal implications, regardless of the industry. Through a strategic framework, Business Law and Strategy helps undergraduate business student…
Hunt/Mello/Deitz Marketing emphasizes the universal importance of marketing in business, but also in the lives of students despite their major! The product was designed with an emphasis on student engagement and relevance with a focus embodied in these four key benefits: 1) A career focus, to help s…
Hunt/Mello/Deitz Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and r…
Always Current. Always Relevant. Always McConnell. Built on over six decades of innovation, Economics blends timeless economic foundations with cutting-edge updates, giving you the tools to engage students in today's most pressing issues, equipping them with skills they can use beyond the classroom,…
Always Current. Always Relevant. Always McConnell. Built on over six decades of innovation, Microeconomics blends timeless economic foundations with cutting-edge updates, giving you the tools to engage students in today's most pressing issues, equipping them with skills they can use beyond the class…
Strategic Management, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environme…
Ignite discussion. Connect theory to headlines. Inspire critical thinking. Guell’s Issues in Economics Today brings economics to life through an engaging, conversational style that makes complex ideas accessible and relevant. Designed for both first-year survey courses and upper-level social scien…
Strategic Management: Text and Cases, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes inc…
