Rothaermel combines conceptual frameworks, empirical research, and practical applications with real-world examples to help students navigate a rapidly evolving and complex landscape. Strategic Management stands at the forefront of AI integration and strategy education, highlighting cutting-edge adv…
As auditors, we are trained to investigate beyond appearances to determine the underlying facts—in other words, to look beneath the surface. Whether evaluating the Enron and World-Com scandals of the early 2000s, the financial crisis of 2007–2008, the Wirecard fraud in 2020 or present-day issues…
Frank T. Rothaermel wrote Strategic Management 6e from the ground up because the world has changed dramatically since 5e was published (in January 2020). Events such as the COVID-19 pandemic, social justice movements, war, and disenchantment with the economic system profoundly impact how leaders run…
Optimize your outcomes. With McConnell/Brue/Flynn, improving outcomes has never been simpler. If given the chance to work harder or smarter, which would you choose? This product’s modern approach makes learning and applying economics easier for instructors and students alike. From real-life exampl…
Colander: Macroeconomics, 12e is specifically designed to help today’s students succeed in the principles of economics course and grasp economics concepts they can apply in their daily lives. David Colander’s trademark colloquial approach focuses on modern economics, institutions, history, an…
Fundamentals of Taxation 2024 Edition emphasizes a hands-on approach to tax education. It's a Taxation textbook designed to expose beginning tax students to tax law, but to also teach the practical intricacies involved in the preparation of tax forms and tax returns. To train tomorrow's tax prepa…
Since its inception, An Introduction to Business Ethics by Joseph DesJardins has been a cutting-edge resource for the business ethics course. The book’s unique multidisciplinary approach offers critical analysis and integrates the perspective of philosophy with management, law, economics, and publ…
International Economics, 18e combines rigorous economic analysis with attention to the issues of economic policy that are alive and important today in this field. Written in a concise and readable format, Pugel uses economic terminology when enhancing the analysis so that the reader can build their …
In Business Communication: Developing Leaders for a Networked World, Peter Cardon takes a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. The author stresses why credibility is essential to effective communication to…
Dating back to Jerry McCarthy’s 4Ps of Marketing, Cannon/Perreault, Essentials of Marketing prioritizes marketing strategy planning and ensures currency through:• Active Learning: SmartBook, Video Cases, and Application-Based Activities foster critical thinking in real-world scenarios.• Purpos…
