International Financial Management provides a comprehensive, up-to-date foundation in international finance, emphasizing both core concepts and a managerial perspective. Students learn to navigate a rapidly evolving global financial landscape shaped by market integration, regulation cycles, product …
Discover Supply Chain Logistics Management, the essential resource for instructors seeking specialized logistics content that integrates seamlessly into supply chain strategy and operations. Unlike general-purpose supply chain texts, this title focuses exclusively on logistics, addressing key topics…
In Business Communication: Developing Leaders for a Networked World,?Peter Cardon is taking a?practitioner and case-based approach?to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates…
Essentials of Marketing Is Designed to Satisfy Your Needs. Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of …
The Sixth Edition of Supply Chain Logistics Management presents Logistics in the context of integration within a firm's Supply Chain Strategy and Operations.The framework of Supply Chain Management is initially presented by creating a foundation for in-depth study of the five logistics operationa…
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing envi…
The Fifth Edition of Managing Operations Across the Supply Chain offers a global, supply chain perspective of operations management treatment that embraces the foundations of operations management but includes new frameworks, concepts, and tools to address the demands of today and changing needs of …
Colander: Microeconomics, 12e is specifically designed to help today’s students succeed in the principles of economics course and grasp economics concepts they can apply in their daily lives. David Colander’s trademark colloquial approach focuses on modern economics, institutions, history, an…
International Financial Management provides students with a foundation for analysis through a text that is well-organized, comprehensive, and provides up-to-date coverage of the topics. Like the first nine editions, it is written based on two tenets: emphasis on the basics and emphasis on a manageri…
Colander: Economics, 12e is specifically designed to help today’s students succeed in the principles of economics course and grasp economics concepts they can apply in their daily lives. David Colander’s trademark colloquial approach focuses on modern economics, institutions, history, and mod…
