Discover Supply Chain Logistics Management, the essential resource for instructors seeking specialized logistics content that integrates seamlessly into supply chain strategy and operations. Unlike general-purpose supply chain texts, this title focuses exclusively on logistics, addressing key topics…
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing envi…
The Fifth Edition of Managing Operations Across the Supply Chain offers a global, supply chain perspective of operations management treatment that embraces the foundations of operations management but includes new frameworks, concepts, and tools to address the demands of today and changing needs of …
Colander: Microeconomics, 12e is specifically designed to help today’s students succeed in the principles of economics course and grasp economics concepts they can apply in their daily lives. David Colander’s trademark colloquial approach focuses on modern economics, institutions, history, an…
Colander: Economics, 12e is specifically designed to help today’s students succeed in the principles of economics course and grasp economics concepts they can apply in their daily lives. David Colander’s trademark colloquial approach focuses on modern economics, institutions, history, and mod…
Unlike any other MIS text, Business Driven Technology, 10e, discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Business Driven Technology offers you the…
Nickels/McHugh/McHugh, Understanding Business: The Core, 3e provides unmatched depth, breadth, currency, and relevancy, with extremely readable format for students with all learning styles through 16 chapters.RELEVANCY AND CURRENCY continues with the focus on a wealth of current, diverse examples wi…
Melvin’s Business Law and Strategy 2e employs critical thinking and practical, real-world examples to reinforce to students that every business decision has legal implications, regardless of the industry. Through a strategic framework, Business Law and Strategy helps undergraduate business student…
Hunt/Mello/Deitz Marketing emphasizes the universal importance of marketing in business, but also in the lives of students despite their major! The product was designed with an emphasis on student engagement and relevance with a focus embodied in these four key benefits: 1) A career focus, to help s…
Strategic Management: Text and Cases, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and…
