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Foundations of Marketing, 8e

8th Edition

152685063X · 9781526850638

By John Fahy, David Jobber, Svend Hollensen

Curious about how marketers tackle challenges like sustainability, climate change, privacy and AI? Or how they harness data and technology to understand their audiences? Now in its 8th edition, Foundations of Marketing explores these

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Part 1: The Market-Led Organization

Chapter 1: The Nature of Marketing

Chapter 2: Marketing Strategy and Planning

Chapter 3: Understanding Customer Behaviour

Chapter 4: Marketing Research and Customer Insights

Chapt

Curious about how marketers tackle challenges like sustainability, climate change, privacy and AI? Or how they harness data and technology to understand their audiences? Now in its 8^th edition, Foundations of Marketing explores these

Case Studies

Application Based Activities

'iSeeit!' Videos

Marketing Spotlights

Marketing in Action

Critical Marketing Perspectives

Marketing Analytics exercises

PowerPoints

Testbank

SmartBook

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ISBN10: 152685063X | ISBN13: 9781526850638

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