MBA Admissions Strategy: From Profile Building to Essay Writing

PART ONE Admissions Fundamentals

1 Talking to Adcom
2 MBA Admissions Value
3 Elements of Admissions
4 Researching and Choosing MBA Programs
5 What Goes On After You Hand In Your Application

PART TWO Profile Development

6 The Profiling Project
7 Personal Profile Analysis
8 Professional Profile Analysis
9 Positioning and Messaging

PART THREE Essay and Interview Management

10 The MBA Question Archetypes
12 Essay Approaches and Content Mapping
12 The interview

PART FOUR Writing Tools and Methods

13 Serving the Reader
14 Structure and Outlines
15 Improving Expression: Word and Sentence Strategies

Conclusion
Notes

MBA Admissions Strategy is a bestseller that shows MBA applicants:

• What MBA Admissions Committees value and how they work
• What to say in a b-school application, and how to say it well
• How to answer tricky essay and interview questions

It guides the reader through the four key aspects of competitive MBA admissions: navigating the admissions process; enhancing profile value; managing essay and interview communications; and writing better.

MBA Admissions Strategy is about what is hard for MBA applicants to find: the candid “what-I-wish-they’d-told-me” insights about what really works in MBA admissions. It is what to do to win in MBA admissions, and a step-by-step guide how to do it. The 3rd edition, updated throughout, contains new material on success in MBA interviews and wider admissions inputs, in addition to the traditional essays.