The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in mod…
Now in its fourth edition, Fundamentals of Corporate Finance continues to use its engaging, accessible narrative to give students an introductory overview of the key concepts in modern corporate finance, and the strategies used by firms in this continually changing field. The author uses years of ex…
Good operations management is not only crucial to success in business, but critical to our survival. Now in its second edition, Operations Management retains its engaging writing style and balanced approach of quantitative and qualitative material. With integrated theories and real-world examples, t…
The fully updated, second edition of Management Control Systems supports students to develop an investigative approach to implementing planning and control systems for strategic success. With strong links between theory and modern real-world practices, the new edition reflects developments in global…
Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success.In its fourth European edition, Services Marketing: Integrating Customer Focus …
Economics for Business now in its 6th edition remains an essential introduction to economics for business students. It provides an accessible guide to the practical uses of economics and covers topics on the global economy, GDP growth as a policy, the rise of populism and Brexit.Key features:• Dra…
This sixth edition of Organisational Behaviour provides a thorough introduction to the field for students and aspiring practitioners alike. Comprehensively revised to reflect the most recent developments, this text also retains its strong research foundations. Balancing a psychological approach with…
Now with a brand new case book available in Connect for 2022, the 2nd edition of Crafting and Executing Strategy continues to provide a valuable resource for European readers while embracing new and updated core concepts and key theories in strategy. Throughout the text you will find a range of exam…
Connect Master is a thoroughly personalized, complete course digital solution that offers a highly adaptive experience within a safe, immersive environment, resulting in a deeper understanding of concepts, increased confidence, and overall success.Connect Master: Introductory Accounting covers six…
Fully revised and updated, the second Southern African edition of Microeconomics and Behaviour explores the relationship between economic analysis and human behaviour. With an engaging and accessible narrative, key areas of intermediate microeconomics are explored using relevant Southern African exa…
