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Microeconomics and Behaviour, 4e

4th Edition
1526850281 · 9781526850287
The fourth European edition of Microeconomics and Behaviour builds on its core analytical foundations, and embeds them in accessible and engaging real-world examples to demonstrate the relationship between economic thinking and analysis and human beh… Read More
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PART 1: Introduction 1 Thinking Like an Economist 2 Supply and Demand3 Game TheoryPART 2: The Theory of Consumer Behaviour4 Rational Consumer Choice5 Individual and Market Demand6 Applications of Rational Choice and Demand Theories7 Choice under Uncertainty and the Economics of Information8 Explaining Tastes: The Importance of Altruism and Other Non-Egoistic Behaviour9 Cognitive Limitations and Consumer BehaviourPART 3: The Theory of the Firm and Market Structure 10 Production 11 Costs 12 Perfect Competition13 Monopoly14 Imperfect CompetitionPART 4: Factor Markets15 Labour16 Capital PART 5: Externalities, Public Goods and Welfare17 General Equilibrium and Market Efficiency 18 Externalities, Property Rights and the Coase Theorem19 Government

The fourth European edition of Microeconomics and Behaviour builds on its core analytical foundations, and embeds them in accessible and engaging real-world examples to demonstrate the relationship between economic thinking and analysis and human behaviour.By blending theory with practical application, students are encouraged to think like economists and critically assess the technical tools of microeconomics and to find more interesting and innovative ways of applying them and develop a lasting interest in the discipline.Key Features• Fully updated chapters, with new and expanded material on the economics of happiness, halo and decoy effects, price discrimination, the gig economy and self-employment, and partial versus general equilibrium.• Extensive pedagogical features including worked examples, key terms and definitions, in-chapter exercises, chapter summaries, and review questions to enhance understanding and retention• Economic Naturalist examples illustrate how economic principles can explain everyday experiences and observations .New examples include: “Why does an efficient health service not do everything to keep people alive?”, “Why did Taylor Swift fans not sell their tickets for The Eras Tour?” and “Why do most cryptocurrencies fail within a few years?”Connect® ResourcesAvailable on McGraw Hill’s Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency. To learn more, visit mheducation.co.uk/connect Key Connect® features for this edition include:• Economic Application Based Activities that provide students with valuable practice, using problem solving skills to apply their knowledge to realistic scenarios. Students’ progress from understanding basic concepts to using their knowledge to analyse complex scenarios and solve problems.• Economic Naturalist graphing questions which have been developed to complement this key pedagogical feature from the textbook.• Interactive Graphs that help students see the relevance of the subject matter by providing visual displays of real data for students to manipulate. All graphs are accompanied by assignable assessment questions and feedback for students.This European edition is originally based on the Microeconomics and Behavior text by Robert Frank.

Economic Naturalist

Examples

In-Chapter Exercises and Answers

Review Questions and Problems

Testbank

Smartbook

Static and Algorithmic Problems

Application-Based Activities

PowerPoints

Instructors Manual

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