New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way – through…
The introduction to business course is an opportunity for students to investigate the breadth of business functions, and the positive impact that business has on our society and economic system. Business Foundations: A Changing World delivers a focused presentation of the essential material needed t…
Nickels/McHugh/McHugh, Understanding Business: The Core, 3e provides unmatched depth, breadth, currency, and relevancy, with extremely readable format for students with all learning styles through 16 chapters.RELEVANCY AND CURRENCY continues with the focus on a wealth of current, diverse examples wi…
M: Business is designed to be brief, highly visual, and flexible for today’s digital and entrepreneurial students.? Its unique design and approach enable instructors to cover topics at the depth they desire with an unrivaled mixture of exciting, fresh content and resources to support active learni…
Nickels/McHugh/McHugh, Understanding Business is a market-leading product that meets the needs of nearly all classrooms, no matter the size, teaching modality or learning objectives. The content is unmatched in depth, breadth, currency and relevancy, and is presented in an extremely readable format …
Students in introduction to business courses often struggle to connect concepts to application. Connect Master 2.0 takes students higher, with adaptive questioning and activities, that allows them to demonstrate what they know and apply their learning to business world challenges. The following feat…
Who is the enemy? The enemy is us!
Every organisation is filled with people— owners, managers, workers—who worry about the 'enemies' that could bring about the end of their employment.They anxiously focus on other employers, the government, regulators and countless others, yet despite popular be…
