Understanding Business: The Core ISE
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PART 1: Business Trends: Cultivating a Business in Diverse, Global Environments
Chapter 1: Exploring the Business Environment and Economics
Chapter 2: Doing Business in Global Markets
Chapter 3: Demanding Ethical and Socially Responsible Behavior
PART 2 Business Ownership: Starting a Small Business
Chapter 4: How to Form a Business
Chapter 5: Entrepreneurship and Starting a Small Business
PART 3: Business Management: Empowering Employees to Satisfy Customers
Chapter 6: Management and Leadership
Chapter 7: Structuring Organizations for Todays Challenges
Chapter 8: Production and Operations Management
PART 4 Management of Human Resources: Motivating Employees to Produce Quality Goods and Services
Chapter 9: Motivating Employees
Chapter 10: Human Resource Management: Finding and Keeping the Best Employees
PART 5: Marketing: Developing and Implementing Customer-Oriented Marketing Plans
Chapter 11: Marketing: Helping Buyers Buy
Chapter 12: Managing the Marketing Mix: Product, Price, Place, and Promotion
Chapter 13: Using Technology to Manage Information
PART 6: Managing Financial Resources
Chapter 14: Understanding Accounting and Financial Information
Chapter 15: Financial Management
Chapter 16: Money, Financial Institutions, and the Federal Reserve
Bonus Chapters (Online Only)
A: Working within the Legal Environment
B: Managing Risk
C: Managing Personal Finances and Investing
RELEVANCY AND CURRENCY continues with the focus on a wealth of current, diverse examples with large number of companies of all sizes and industries in the United States and around the world. From Brexit and ransomware to 3D printing and robo-advisors, numerous relevant examples tie directly into chapter lessons. Keep your course continuously current by subscribing to the From the News to the Classroom blog, for even more article and video clip examples weekly.
RESULTS-DRIVEN TECHNOLOGY Bridging the Gap between Concept and Application through a variety of interactives in Connect. Smartbook 2.0 provides dynamic, personalized reading experience with Video Cases, Case Analyses and Application-Based Activities designed to drive engagement through real-word scenarios for students to observe, analyze and develop their critical thinking skills.
GOLD STANDARD IN TEACHING RESOURCES with experienced and diverse authors that designed resources for the needs of nearly all classrooms, no matter the size, teaching modality, or learning objectives. Course supplements tightly align with chapter concepts and enhance retention.
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