Exploring Innovation 4e

4th Edition
1526849658 · 9781526849656
The highly anticipated fourth edition of Exploring Innovation expands on the wide-ranging and varied scope of innovation found in earlier editions. The text explores the diverse and varied forms that innovation can take to demonstrate that the proces… Read More
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  • Part 1 The nature of innovation
    • 1 What is innovation? 
    • 2 How do you innovate? 
    • 3 Who are the innovators? 
    • 4 Theories of innovation 
    • Part 2 Managing innovation 
      • 5 The process of innovation 
      • 6 Value capture 
      • 7 Intellectual property and intellectual property rights
      • 8 Managing innovation 
      • Part 3 Strategic aspects of innovation 
        • 9 Technological entrepreneurs 
        • 10 Resourcing innovation 
        • 11 Innovation strategy 
        • Part 4 Innovation applications 
          • 12 Green innovation 
          • 13 Frugal innovation 
          • 14 Social innovation 

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ISBN10: 1526849658 | ISBN13: 9781526849656

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ISBN10: 1526849666 | ISBN13: 9781526849663

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