Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cul…
The 12th edition of International Management: Culture, Strategy, and Behavior takes a user-friendly, well-balanced approach in covering all the critical dimensions and the interdependencies between them. This edition covers environment and OB/HRM over three chapters each, along with Culture and Stra…
Organizational Behavior helps everyone make sense of OB and provides the conceptual tools to work more effectively in the workplace. It emphasizes emerging OB knowledge with globally focused, real-world examples and evidence-based literature. This book presents the reality that organizational behavi…
Fundamentals of Investments introduces students with little background to the essentials of investing in an accessible, student-friendly style. The text emphasizes intuition, basic principles, and real-world examples from familiar companies, making concepts easy to grasp and apply. Organized for bot…
Essentials of Contemporary Management provides the most current, concise account of changes taking place in the world of management and management practices by emphasizing the challenges and opportunities facing today’s managers in organizations large and small making the text relevant and interes…
Entrepreneurial Small Business (ESB) focuses on traditional “main street” businesses versus high-growth firms dependent on venture capital. It presents the realities small business owners face and strategies for those starting or maintaining a small business. ESB combines the art of small busine…
Frank T. Rothaermel wrote Strategic Management 6e from the ground up because the world has changed dramatically since 5e was published (in January 2020). Events such as the COVID-19 pandemic, social justice movements, war, and disenchantment with the economic system profoundly impact how leaders run…
Optimize your outcomes. With McConnell/Brue/Flynn, improving outcomes has never been simpler. If given the chance to work harder or smarter, which would you choose? This product’s modern approach makes learning and applying economics easier for instructors and students alike. From real-life exampl…
Always Current. Always Relevant. Always McConnell. Built on over six decades of innovation, Macroeconomics blend timeless economic foundations with cutting-edge updates, giving you the tools to engage students in today's mostpressing issues, equipping them with skills they can use beyond the classro…
