Consumer Behaviour International Edition 1/e

Part One: Introduction 
CHAPTER 1: Consumer Behavior and Marketing Strategy 
Part Two: External Influences
CHAPTER 2: Cross-Cultural Variations in Consumer Behavior 
CHAPTER 3:Demographics and Social Stratification in Modern Societies 
CHAPTER 4: Changing Global Consumers: Trends and Cultural Change 
CHAPTER 5: Culture, Diversity, and Consumer Behavior: An Examination of Subcultural Influences 
CHAPTER 6: Changing Societies: Families and Households as Socializing Agents 
CHAPTER 7: Group Influences on Consumer Behavior 
Part Two Cases: 2–1 through 2–8 
Part Three: Internal Influences 
CHAPTER 8 Perception 
CHAPTER 9: Learning, Memory, and Product Positioning 
CHAPTER 10: Motivation, Personality, and Emotion 
CHAPTER 11: Attitudes and Influencing Attitudes 
CHAPTER 12: Self-Concept and Lifestyle
Part Three Cases: 3–1 through 3–9
Part Four: Consumer Decision Process 
CHAPTER 13: Situational Influences 
CHAPTER 14: Consumer Decision Process and Problem Recognition 
CHAPTER 15: Information Search 
CHAPTER 16: Alternative Evaluation and Selection 
CHAPTER 17: Outlet Selection and Purchase 
CHAPTER 18: Postpurchase Processes, Customer Satisfaction, and Customer Commitment 
Part Four Cases: 4–1 through 4–8
Part Five: Organizations as Consumers 
CHAPTER 19: Organizational Buyer Behavior 
Part Five Cases: 5–1 through 5–2 
Part Six: Consumer Behavior and Marketing Regulation 
CHAPTER 20: Marketing Regulation and Consumer Behavior 
Part Six Cases: 6–1 through 6–2 
Appendix A Consumer Research Methods 
Appendix B Consumer Behavior Audit 
Indexes 

Consumer Behavior: Building Marketing Strategy International Edition builds on theory to provide students with a usable, strategic understanding of consumer behaviour that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the international edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life and four chapters written specifically to focus on the European context. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.