Fundamentals of Management 2e takes a straightforward and student-centred approach from a business perspective, providing a concise yet comprehensive foundation in the basic concepts of management. Retaining the directness and simplicity that was a valued feature of the first edition, this new editi…
Marketing to organisations is a substantial and dynamic sector of marketing, yet its activities are hidden from view for most students. This new textbook opens up this fascinating and important world to readers, clearly explaining the parallels between business to business and consumer marketing, wh…
The text is concerned with the process of developing entrepreneurship – in society and the economy, people and organisations. Throughout, the learning is reinforced by real-life cases, practical exercises and, importantly, the reader’s own experiences.…
Digital Marketing is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in co…
