Written for today's students in an interesting, lively, professional tone, Marketing Management has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content reflects the major trends in the managerial practice of marketin…
M: Marketing continues to emphasize that marketing adds value an essential theme woven throughout the print and digital elements through Connect. Marketing continues to evolve as industry strategies and communication are impacted by emerging technology, influencer marketing, social responsibility, s…
The starting point in learning marketing analytics is to understand the marketing problem.? The second is asking the right business question.? The data will help you tell the story.?? We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, …
Hunt/Deitz/Hansen Professional Selling is developed for today’s instructors to inspire and motivate tomorrow’s leaders, because everyone is a salesperson. Sales is at the heart of modern business.? Understanding and using aspects of sales to improve for-profit businesses, not-for-profit organiz…
Marketing was designed to show today’s social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The authors explore both fundamentals and new marketing influences such as digital, social and mobile marketi…
Crawford's New Product Management provides the management approach to teaching new products, with the perspective of marketing. The streamlined format of 18 chapters focuses on the topics that will be of most importance and interest to new product managers. Significant updates can be found throughou…
Designed for use in the interdisciplinary courses on product development as well as by practicing professionals, Product Design and Development 7e strikes a balanced approach between theory and practice through the authors’ emphasis on methods.…
