Digital Marketing ISE
Teaching digital marketing
The future of digital marketing
Tackling legal and ethical issues
Chapter 1: Digital Marketing in a Digital World
Chapter 2: Creating Value through Digital Marketing Strategy
Chapter 3: Digital Consumer Behavior and Customer Relationship and Experience Management
Chapter 4: Website Marketing Strategy
Chapter 5: Search Engine Optimization (SEO) Strategy
Chapter 6: Search Engine Marketing (SEM) Strategy
Chapter 7: Email Marketing Strategy
Chapter 8: Social Media and Community Marketing Strategy
Chapter 9: Mobile Marketing Strategy
Chapter 10: Digital Brand, Trust, and Reputation Management Strategy
Chapter 11: Digital Marketing Legal, Ethical, Privacy, and Security Considerations
Chapter 12: Trends and the Future of Digital Marketing
•Grounded in marketing theory and concepts taking a strategic and analytical approach with global examples
•Relevant chapters designed to engage students through “Thinking about Global Digital Marketing”, “Legal and Ethical Issues”, “Privacy and Security Considerations” and “Value Creation”
•Latest digital marketing tools with emphasizing current marketing trends and showcasing how tools should be applied
•Hands-on digital marketing exercises, including mocking up a website (using tools, not programming), creating Google search ad campaigns, creating social media and community content with additional direction toward industry certifications such as Google Ads, Social Media, and Email Marketing.
•Designed to support multiple teaching formats through McGraw Hill’s Connect with personalized reading experience of Smartbook, variety of test bank questions to reinforce application and Application-Based Activities to challenge critical thinking and problem-solving skills in real-world scenarios.
McGraw-Hill Connect is an award-winning digital teaching and learning solution that empowers students to achieve better outcomes and enables instructors to improve course management efficiency.
High-Quality Course Material
Our trusted solutions are designed to help students actively engage in course content and develop critical higher-level thinking skills while offering you the flexibility to tailor your course to the ways you teach and the ways your students learn.
Assignments & Automatic Grading
Connect features a question bank that you can select from to create homework, practice tests and quizzes. Dramatically reduce the amount of time you spend reviewing homework and grading quizzes, freeing up your valuable time to spend on teaching.
Analytics & Reporting
Monitor progress and improve focus with Connect’s visual and actionable dashboards. Reports are available to empower both instructors and students with real-time performance analytics.
Seamless Integration
Link your Learning Management with Connect for single sign-on and gradebook synchronization, with all-in-one ease for you and your students.