• Sign In
  • My Cart 0)
main product photo

Communication Research: Asking Questions Finding Answers ISE

6th Edition
1265770492 · 9781265770495
Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding… Read More
Add to Wish List
Lifetime
£39.99
Request Review Access
Request More Info

To access your eBook, sign in or register at McGraw Hill Bookshelf and you will be instructed to enter your access code.

After adding your eBook to the McGraw Hill Bookshelf, download the ReadAnywhere app on the App Store or Google Play. Sign into your McGraw Hill Bookshelf or Connect account to access your eBook on the go and download chapters for offline reading.

For McGraw Hill eBook & ReadAnywhere support, click here.

Preface

SECTION 1: RESEARCH BASICS
CHAPTER 1 Introduction to Communication Research
CHAPTER 2 The Research Process: Getting Started
CHAPTER 3 Research Ethics

SECTION 2: QUANTITATIVE COMMUNICATION RESEARCH
CHAPTER 4 Introduction to Quantitative Research
CHAPTER 5 Measurement 
CHAPTER 6 Populations, Samples, and Sample Size
CHAPTER 7 Quantitative Research Designs
CHAPTER 8 Surveys and Questionnaires
CHAPTER 9 Descriptive Statistics, Significance Levels, and Hypothesis Testing
CHAPTER 10 Testing for Differences
CHAPTER 11 Testing for Relationships
CHAPTER 12 Quantitative Analysis of Text
CHAPTER 13 Reading and Writing the Quantitative Research Report

SECTION 3: QUALITATIVE COMMUNICATION RESEARCH
CHAPTER 14 Introduction to Qualitative Research
CHAPTER 15 Designing Qualitative Research
CHAPTER 16 Qualitative Methods of Data Collection
CHAPTER 17 Analyzing Qualitative Data
CHAPTER 18 Reading and Writing the Qualitative Research Report

Glossary
G-1 References
R-1 Name Index
I-1 Subject Index
I-9
Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made from one's research questions or hypotheses. This avoids the pitfall in which students learn one methodology or one methodological skill and then force that method to answer all types of questions. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately.

This approach is strengthened in the new edition with a suite of Connect tools designed to improve student outcomes while streamlining grading for instructors:

• SmartBook 2.0 provides a personalized and adaptive learning experience for students, while highlighting the most impactful communication concepts the learner needs to study at that time. 
• Progress dashboards to quickly show how students are performing on assignments and tips for improvement.
McGraw-Hill Connect LogoMcGraw-Hill Connect Logo

 

McGraw-Hill Connect is an award-winning digital teaching and learning solution that empowers students to achieve better outcomes and enables instructors to improve course management efficiency.

High-Quality Course Material
Our trusted solutions are designed to help students actively engage in course content and develop critical higher-level thinking skills while offering you the flexibility to tailor your course to the ways you teach and the ways your students learn.

Assignments & Automatic Grading
Connect features a question bank that you can select from to create homework, practice tests and quizzes. Dramatically reduce the amount of time you spend reviewing homework and grading quizzes, freeing up your valuable time to spend on teaching.

Analytics & Reporting
Monitor progress and improve focus with Connect’s visual and actionable dashboards. Reports are available to empower both instructors and students with real-time performance analytics.

Seamless Integration
Link your Learning Management with Connect for single sign-on and gradebook synchronization, with all-in-one ease for you and your students.