Content + digital solutions
McGraw Hill is a leading provider of top-tier educational materials in print and digital formats designed to elevate teaching effectiveness and maximise student potential. Our comprehensive collection of Marketing books, crafted by renowned authors and scholars like Jobber, Fahy, Ellis-Chadwick, Ghauri, Cateora, and Grewal, covers various subjects to cater to multiple course requirements, module depths, and specialisation needs.
For over a decade, we've expanded beyond traditional textbooks to include our innovative online learning platform, Connect®, which offers extensive tools and resources to deepen and enhance the learning experience.
In today's global, tech-driven job market, we collaborate closely with educational institutions to equip students with the essential skills for successful, long-term careers, ensuring they are ready to meet the demands of the workforce and adapt to future challenges.
Discover Connect for Marketing
Connect is McGraw Hill's course management and adaptive learning platform combining ready-made course content with assessment and tools that integrates seamlessly with your own LMS.
Through Connect, Marketing students gain access to a more personalised experience and can spend their study time more efficiently. Connect for Marketing offers instructors the opportunity to save time and effort, giving themselves time to focus on teaching, student outcomes and course content.
Connect for Marketing Features:
The Smartbook tool integrated within Connect maximises learning by helping students study more efficiently, highlighting the most important points in the chapter, asking verification questions and indicating additional resources.
More personalised - SmartBook constantly adapts to students' needs, creating a personalised learning experience.
More productive - SmartBook creates an extremely productive learning experience, focusing students' attention on the concepts they need to learn.
More prepared - SmartBook helps students prepare for lessons, allowing you to use class time more dynamically.
Role-Playing Application-Based Activities (ABAs) inspires students to think critically whilst solving real-world problems and applying the skills learned from their Marketing course. We also offer theory-based questions that highlight correct and incorrect answers, and there are also branching questions that allow students to make decisions based on the concept they have learned. Each ABA focuses on one topic and is intended to take approximately 15-20 minutes to complete.
Marketing Mini Sims places students in the role of a Marketing Manager for a manufacturing business, giving them beneficial practice using problem solving skills to apply their knowledge to practice and make real business decisions.
Short, succinct videos provide stimulating, animated introductions to key course concepts. Available at the discipline level and perfect for pre or post lecture assignments.
We have a selection of mini cases and videos featuring real business examples accompanied by questions that help students analyse and apply relevant marketing knowledge.
Reports in Connect provide customisable analytics on student progress, learning outcomes, at-risk learners and more, easily integrating with LMS gradebooks. Our Connect reports help you save time and gain better student insights.
The Smartbook tool integrated within Connect maximises learning by helping students study more efficiently, highlighting the most important points in the chapter, asking verification questions and indicating additional resources.
More personalised - SmartBook constantly adapts to students' needs, creating a personalised learning experience.
More productive - SmartBook creates an extremely productive learning experience, focusing students' attention on the concepts they need to learn.
More prepared - SmartBook helps students prepare for lessons, allowing you to use class time more dynamically.
Looking for current content to include in your course quickly and easily? Searching for ways to increase student engagement? Our award-winning author blogs are regularly updated and give instructors a steady stream of recent articles, videos, discussion questions and much more..
We use guided activities and examples to help students comprehend and differentiate between various elements of a marketing plan. The following exercises are assignable within most Principles of Marketing titles:
- Business Vision, Mission and Objectives
- SWOT Analysis - Identifying Key Opportunities
- Implementing and Executing the Marketing Mix
- Evaluating Performance using Marketing Metrics
Featured Marketing resources
New Marketing resources
New edition of Fahy's Foundations of Marketing
Available 4th May 2022
Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts.
What are the main changes to the new edition?
Professor John Fahy, lead author of the seminal Foundations of Marketing textbook, summarises the changes to the new edition looking at new trends in the business environment and how they impact on the marketing function.
Digital Marketing Trends
John discusses the newest and biggest developments in digital marketing and how digital is integrated in this book as a part of excellence in marketing practice.
Critical marketing perspectives
The new edition asks probing questions to help students think critically about the wider impact of marketing practices and decisions on the world.
Inclusion & Diversity
How the new edition looks at examples of companies who are embracing diversity and inclusion in their marketing as well as business practices.
Practice Marketing: Put Your Skills to the Test!
Practice Marketing is a 3D, multiplayer business strategy game. Students put their marketing skills to the test in a fun and competitive, simulated 'real-world' environment in the role of a marketing decision-maker for a small backpack company. Drawing on all of the theory they have learned, students will research and segment the market and make decisions in each of the 4P areas in a bid to become market leader...
Practice Marketing is available through a Connect subscription to our key marketing titles.
Marketing success stories
University of Reading, Henley Business School, Marketing and Reputation Department, UK
Henley Business School, renowned for its global business education, partnered with McGraw-Hill Education to invigorate its marketing courses. Dr. Irute Daukseviciute, a lecturer and MSc Marketing Programme Director, sought interactive and engaging teaching methods, adopting McGraw-Hill's Connect and LearnSmart. This innovative technology personalised learning, improved student performance, and reflected the school's commitment to cutting-edge teaching.
"In one of the courses I taught to undergraduates I noticed that in the multiple choice section of the exam around 70% of students gained a distinction, and in the essay section there were more merits after using Connect. A year before using Connect, the average mark was 57%, whereas it’s now in the high 60%. Albeit that was with a different cohort and lecturer, but nevertheless I would definitely put some of that improvement down to Connect." Dr. Irute Daukseviciute, Lecturer at Henley Business School.
Coventry Business School, School of Marketing and Management, UK
Coventry Business School aims to improve students' employability by providing practical experiences and fostering digital literacy. They integrated McGraw-Hill Education's Practice Marketing software into their Sports Marketing and Event Management program, enabling students to apply marketing theory in real-life scenarios. As a result, student satisfaction and engagement soared, and academic performance saw significant improvements.
“Practice Marketing has truly transformed our courses. It offers students a unique blend of interactive learning, real-world application, and detailed analytics that addresses the evolving needs of the job market. We've seen remarkable improvements in student performance and engagement, making it an indispensable tool for preparing our students for the future." Dr. Ian Webster, Senior Lecturer at Coventry Business School.
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Connect tools, tips & tricks
Whether you’re looking for self-serve resources or personalized help
before, during, or every step beyond the first day of class – we've got you covered.
Make course prep easier with the Connect Get Started Kit and much more.
Stop being tech-support for students and use these resources to start a new term hassle free.
Stop being tech-support for students and use these resources to start a new term hassle free.
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