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Dynamics of Mass Communication: Media in Transition

12th Edition
0071318267 · 9780071318266
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a … Read More
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Brief Contents

Part I The Nature and History of Mass Communication

Chapter 1 Communication: Mass and Other Forms

Chapter 2 Perspectives on Mass Communication

Chapter 3 Historical and Cultural Context

Part II Media

Chapter 4 The Internet and Social Media

Chapter 5 Newspapers

Chapter 6 Magazines

Chapter 7 Books

Chapter 8 Radio

Chapter 9 Sound Recording

Chapter 10 Motion Pictures

Chapter 11 Broadcast Television

Chapter 12 Cable, Satellite and Internet Television

Part III Specific Media Professions

Chapter 13 News Gathering and Reporting

Chapter 14 Public RelationsChapter 15 Advertising

Part IV Regulation of the Mass Media

Chapter 16 Formal Controls: Laws, Rules, Regulations.

Chapter 17 Ethics and Other Informal Controls

Part V Impact of the Media

Chapter 18 Social Effects of Mass Communication

Glossary

Photo Credits

Index

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.
New and expanded discussion on the effects, economics, political implications and dysfunctions of social networking sites (Facebook, Twitter, YouTube etc). Specific topics include the impact of social media on tradition media, the role of social media in the unrest in North African and the Middle East, and the problems of cyber-bullying.
New discussion of how 'apps' are bringing digital versins of magazines and news papers to mobile media devices. Also a new section on how e-readers are changing the book publishing industry
Every chapter has been updated and revised to reflect statistical developments and other changes since the last edition; all tables now include the most recent information available.
New and broadened discussion of the control and impact of traditional media companies (HarperCollins, CondeNast, Sony Music, Paramount Pictures, NBC and Gannett) and the increasing influence of new digital powers.
Expanded section that considers how public relations professionals are using the web and social media in public relations campaigns. Includes a new analysis of PR problems during the Gulf oil spill.
New discussion of the ethical issues involved in the New York Times' decision to publish documents it obtained from Wikileaks.
New sections and boxes addressing the transitions in media due to new digital trends and current financial conditions including discussion of economic problems of newspapers, changes in the book industry, the modern radio industry, transitions in the movie industry, use of social media, and much more.
Updated career advice moved to the Online Learning Center featuring more up-to-date career and salary information
This text is known for balancing coverage of industry, technology, society, and history in a teachable framework. Professors have come to trust it for reliable scholarship and even-handed treatment of media controversies
"Decision Maker" boxes profile the business people who have made an impact on media.
"Media Probe" boxes take an in-depth look at subjects that have significance for the various media. Examples include the international trend in reality television, the huge economic success of The Da Vinci Code, the increasing number of sequels and remakes in the movie industry, and the problems surrounding Nielsens introduction of People Meters in local markets.
Correlation Guide:

www.mhhe.com/mhcp/CorrelationGuides/TS_Mass_Media_Society_12e.pdf

This convenient guide matches the issues in Taking Sides: Clashing Views in Mass Media and Society, 12/e with the corresponding chapters in three of our best-selling McGraw-Hill Mass Media textbooks by Dominick and Baran.

Correlation Guide:

www.mhhe.com/mhcp/CorrelationGuides/AE_Mass_Media_1213.pdf

This convenient guide matches the issues in Annual Editions: Mass Media 12/13 with the corresponding chapters in three of our best-selling McGraw-Hill Mass Communication textbooks by Dominick and Baran.

Correlation Guide:

www.mhhe.com/mhcp/CorrelationGuides/TS_Mass_Media_and_Society_12eX.pdf

This convenient guide matches the issues in Taking Sides: Clashing Views in Mass Media and Society, 12/e Expanded with the corresponding chapters in two of our best-selling McGraw-Hill Mass Media textbooks by Dominick and Baran.

Correlation Guide:

www.mhhe.com/mhcp/CorrelationGuides/TS_Media_and_Society_13e.pdf

This convenient guide matches the issues in Taking Sides: Clashing Views in Media and Society, 13/e with the corresponding chapters in two of our best-selling McGraw-Hill Media textbooks by Baran and Dominick.

Pop culture icons appear in the book's extensive program of color illustrations.
The critical/cultural approach to studying media is covered in Chapter 3 and later applied to a variety of subjects in "Critical/Cultural" boxes.
Social effects of the mass media are thoroughly covered in Chapter 18 and in "Social Issues" boxes throughout.
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