AI in Business: Creating Value Responsibly ISE
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BACKGROUND
1. Overview of AI in Business
2. The Rise of AI: Innovation and Impact
3. Data Management for AI
TYPES OF AI
4. Machine Learning
5. Neural Networks
6. Generative AI in Business
IMPLEMENTATION AND APPLICATION
7. Strategic AI Implementation: People, Process, Purpose
8. The Art of Prompt Engineering with FOCUS
As artificial intelligence (AI) reshapes industries, equipping students with the knowledge to effectively understand and leverage its potential is crucial for promoting career readiness. Introducing AI in Business, a vital resource for navigating the evolving role of AI in modern business. This title examines the transformative effects of AI in diverse business contexts and translates historically technical concepts into nontechnical, approachable content, covering topics from data management to generative AI. AI in Business includes real-world case studies, such as Amazon’s hiring practices and UPS’s logistics, which offer practical insights and critical analysis skill-building opportunities for students to be successful in today’s dynamic business environment.
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