Economics for Business 6th Edition
David Begg and Damian Ward
ISBN: 9781526848130
Economics for Business now in its 6th edition remains an essential introduction to economics for business students. It provides an accessible guide to the practical uses of economics and covers topics on the global economy, GDP growth as a policy, the rise of populism and Brexit.
This new edition brings an array of updated case study and business applications content alongside diving into key economic theory and its application within the context of modern business.
What's new
Business applications
Scattered throughout the book, contemporary Business Applications bring the economic theory to life by applying topics to real business situations. Updated Business applications on issues such as mergers and acquisitions, hedging and membership of the eurozone that connects economic theories to contemporary business life
Case studies
Fully updated case studies cover contemporary topics such as banking in the UAE, Amazon’s acquisition of Whole Foods, the Disney-Comcast acquisition and the proposed ASDA-Sainsbury merger.
New chapter content
Sections on Brexit, Populism and Cryptocurrencies have been added to reflect changes and new developments in the current economic climate.
| Section 1 – Introduction | Section 4 – Macroeconomics |
| 1. Economics for Business | 9. Introduction to the macroeconomy |
| 10. Measuring macroeconomic variables and policy issues | |
| Section 2 – Understanding Markets | 11. Exchange rates and the balance of payments |
| 2. Consumers in the marketplace | 12. Globalization |
| 3. Firms in the marketplace | |
| 4. Markets in action | Section 5 – Macroeconomic Policy |
| 13. Expenditure and fiscal policy | |
| Section 3 – Competition and Profitability | 14. Money, banking and interest |
| 5. Market Structure and firm performance | 15. Inflation, output and economic policy |
| 6. Strategic rivalry | 16. Supply side policies and economic growth |
| 7. Growth strategies | |
| 8. Governing business |
- NEW sections on Economics, Technology, Environment and Legal
- UPDATED case studies in a range of topics such as Amazon, Apple’s Share price and more Segments on Revenues and Cost Monopoly as well as a short section on Social function of profits Detailed updates on various mergers e.g. Disney/Comcast and 21st Century Fox as well a Sainsburys and Asda
- NEW unit on the Happiness Index discussing GDP growth to determine average happiness levels in a population
- ADDED sections that discuss Cryptocurrencies, Ledgers and Blockchain and the impact of Crypto currencies
Click here to view a sample chapter
About the author
David Begg
David Begg is Emeritus Professor of Economics at Imperial College Business School, UK. He is a fellow of the Royal Society of Edinburgh, a fellow of the City and Guilds of London Institute and senior independent director of IP Group, which invests in technology start-ups from leading universities in the UK, the US, and Australasia.
Damian Ward
Damian Ward is Dean of the Business School at University of Hertfordshire. He has experience of teaching undergraduate and MBA students, including executive management programmes for leading global organizations, and has acted as an advisor to the UK Financial Services Authority.
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- Basics of Money
- Demand and Supply
- Econ Production and Cost
- Externalities
- Fiscal Policy and Multipliers
- Government Intervention
- International Trade
- Labour Market Indicators and Unemployment
- Oligopoly
- Opportunity, Cost, Specialization and Trade
- Perfect Competition
- Price Discrimination
- Prisoner’s Dilemma
- Real and Nominal GDP
- Reserves and Monetary Policy
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- Types of Elasticity
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