McGraw Hill is pleased to announce the 5th edition of International Marketing by Ghauri & Cateora due to publish in early 2021.
Want to be a part of the new edition’s development?
We are excited to announce a Case Study competition to help us build a suite of contemporary and innovative case studies to feature in the new textbook. Winning cases that are accepted for publication get a £300 prize!
What we are looking for:
- Well written studies for teaching purposes. The case must offer clear learning objectives for an international marketing student
- Appeal to students at upper level undergraduate or postgraduate level
- Offer a fresh and exciting, real-life insight into current marketing practices
We expect cases to be between 2500 – 5000 words (appendices, tables and figures not included) If you’re interested in this opportunity, then please submit your proposal (no more than 300 words) by 15th September 2020.
Submit your proposal below