Introduction to Mass Communication: 2026 Release ISE
PART 1 LAYING THE GROUNDWORK
1 Mass Communication, Culture, and Media Literacy
2 Convergence and the Reshaping of Mass Communication
PART 2 MEDIA, MEDIA INDUSTRIES, AND MEDIA AUDIENCES
3 Books
4 Newspapers, Online News, and an Evolving Journalism
5 Print and Online Magazines
6 The Movies
7 Radio, Streaming, and the Recording Industry
8 Television and Streaming Video
9 Video Games
10 The Internet and Social Media
PART 3 STRATEGIC COMMUNICATION INDUSTRIES
11 Public Relations
12 Advertising and Brand Influence
PART 4 MASS-MEDIATED CULTURE IN THE INFORMATION AGE
13 Theories and Effects of Mass Communication
14 Media Freedom, Regulation, and Ethics
15 Global Media
Introduction to Mass Communication focuses on literacy and culture, equipping students with essential skills in today’s ever-changing media landscape. Along with the core content, students are supported by a suite of personalized study tools, customizable assessments, scenario-driven activities, and writing tools in McGraw Hill Connect.
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