Essentials of Strategic Management: The Quest for Competitive Advantage ISE

8th Edition
1266227113 · 9781266227110
Essentials of Strategic Management, 8th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse an… Read More
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  • PART ONE: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY 
    • Section A: Introduction and Overview 
      • Chapter 1: Strategy, Business Models, and Competitive Advantage  
      • Chapter 2: Strategy Formulation, Execution, and Governance  
    • Section B: Core Concepts and Analytical Tools 
      • Chapter 3: Evaluating a Company’s External Environment  
      • Chapter 4: Evaluating a Company’s Resources, Capabilities, and Competitiveness  
    • Section C: Crafting a Strategy 
      • Chapter 5: The Five Generic Competitive Strategies 
      • Chapter 6: Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations 
      • Chapter 7: Strategies for Competing in International Markets  
      • Chapter 8: Corporate Strategy: Diversification and the Multi-business Company  
      • Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy  
    • Section D: Executing the Strategy 
      • Chapter 10: Superior Strategy Execution—Another Path to Competitive Advantage  
      • Appendix: Key Financial Ratios: How to Calculate Them and What They Mean  
    •  PART TWO: CASES IN CRAFTING AND EXECUTING STRATEGY 
      • Case 1: AirBnB 2022 
      • Case 2: Costco Wholesale in 2022: Mission, Business Model, and Strategy  
      • Case 3: Lululemon Atheletica's Strategy in 2022: Can the Retailer Continue to Deliver Growth Despite the Headwinds? 
      • Case 4: Yeti in 2022: Will Its Strategy Lead to Sustainable Advantage and Growth? 
      • Case 5: Beyond Meat in 2022: Wat Can it Do to Rejuvenate Revenue Growth and Stem Mounting Losses? 
      • Case 6: Spotify Technology in 2022: Will Its Strategy Lead to Profitability with Growth? 
      • Case 7: Tesla's Strategy in 2022: Can it Deliver Sustained Revenue Growth and Profitability? 
      • Case 8: Ulta Beauty's Race to Win in An Omnichannel World 
      • Case 9: PepsiCo's Diversification Strategy in 2022 
      • Case 10: Robin Hood 
      • Case 11: Macy's, Inc. in 2022: Has the Implementation of its Polaris Strategy Produced a Successful Turnaround? 
      • Case 12: Meta Platforms, Inc: Will the company's Name Change Resolve Ethical Issues at Facebook and Instagram? 

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ISBN10: 1266227113 | ISBN13: 9781266227110

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ISBN10: 1266371397 | ISBN13: 9781266371394

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