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Strategic Management: Creating Competitive Advantages ISE

11th Edition
1266198261 · 9781266198267
Strategic Management: Creating Competitive Advantages, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximi… Read More
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PART 1: STRATEGIC ANALYSIS 

Chapter 1: Strategic Management: Creating Competitive Advantages 

Chapter 2: Analyzing the External Environment of the Firm 

Chapter 3: Assessing the Internal Environment of the Firm 

Chapter 4: Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources 


PART 2: STRATEGIC FORMULATION 

Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages 

Chapter 6: Corporate-Level Strategy: Creating Value through Diversification 

Chapter 7: International Strategy: Creating Value in Global Markets 

Chapter 8: Entrepreneurial Strategy and Competitive Dynamics 


PART 3: STRATEGIC IMPLEMENTATION 

Chapter 9: Strategic Control and Corporate Governance 

Chapter 10: Creating Effective Organizational Designs 

Chapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical Organization 

Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship 


PART 4: CASE ANALYSIS 

Chapter 13: Analyzing Strategic Management Cases 

Strategic Management: Creating Competitive Advantages, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). 
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ISBN10: 1266198261 | ISBN13: 9781266198267

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ISBN10: 1266341811 | ISBN13: 9781266341816

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